Utilizing variable image technology, these postcards are created using the fitness preferences the recipient has indicated when visiting a Life Time Fitness location, so yoga enthusiasts get yoga imagery or tennis fans see a tennis photo. The location of the nearest club is also included on the postcard, as well as the recipient's personal advisor's name and phone number.
Tetu Island Lodge wanted visitors to their Canadian fishing resort to have a useful keepsake of their trip. Each fisherman is photographed with one of the fish they catch. That information is merged with their address and digitally printed on synthetic material. The tags are then diecut, inserted with loops into envelopes, and mailed directly to the homes.